The corporate logo can be the most demanding design project there is. One little icon is the main identifier for the company.

The challenge is to build the ideal mix of a visual communication with emotion and readability. Generally the only way to achieve this is to make sure it is visually appealing to your target audience and develop several different directions, followed by many refinements. To create a great logo, it takes time.

The final product is first and foremost a strong black and white image that will hold up to any print or electronic process and hold up for years to come. Because once a strong shape exists, then it can be draped in color.

The Design Process...